Research into Costumes in Music Videos.

Research into costumes in music videos.


Ne-yo: Mad

The male actor (Ne-yo) is wearing jogging pants with a black vest top, with a hoodie on top. The is a typical stereotype to the Africain American and is used to send a bad portrayal. This if effective within the music video as the when actor actually does a good deed, which ends up with him dying. The fact that the audience would have already judged him is effective as he actually doesn't fit the stereotype which has been given. The stereotyped clothing fits well with the emotions which he is feeling, by him hitting the door and the verbal language which he said, this again gives a bad portrayal of himself allowing people to again judge him.

The female actress has natural make up at the beggining of the video, adding definition to her eyes. This is done so that it gets the attention of the audience engaging them to find out how she feels by looking at her eyes. Her hair is straight and looks well kept. She is wearing a black vest top along with a pair of dark coloured jeans. She is wearing casual clothing due to being at home within her own surroundings. Although she is wearing casual clothing you can see that she has put an effort into choosing what she wears as everything is coordinated. As the video goes on she looks like she hasn't got any make up on or has put no effort into what she wears. She isn't wearing any feminine clothing and has taken no pride in her appearance by doing neither her hair or make up. This allows the audience to see the sudden change in her emotions, allowing them to connect with her.




Rihanna: Take a bow

The use of red lipstick and red jacket could connote the love that she has for her ex partner but the anger that she cannot stay with him. The red items of clothing and red lipstick stands out well against her skin colour and her dark hair, this is effective as it pulls the audience in even more as it is such a dramatic change from her last outfit. The reason to why she is wearing the bright colours is so that she is noticed when she is out, not only by her ex boyfriend but also others, as this is her opportunity to move on. Dark clothing black tank top and dark blue/black jeans along with mid heeled black shoes, with jewellery. Make up kept natural, definition added to her eyes and eye brows reason for this is because this is what pulls the audience in being the main thing which the focus is on in the rule of thirds. Nails, hair and makeup done, shows that what ever happens she always takes good care of herself ensuring she looks well kept and smart.




Jason Derulo: It girl

To begin with he is wearing a  pair of white suit pants with a pinstriped blazer jacket buttoned up along with a shirt and tie, He is sitting on a car leaning slightly forward looking off into the distance. The outfit that he is wearing makes him seem superior making the audience think that he is a business man. This is effective as it allows the audience to make an instant judgement on him. He is also wearing Sunglasses along with a watch which looks like a Rolex. This allows the audience to see that he has a swagger approach to the way he looks by looking at his body language while he is sitting on the car, but also allows them to see that he takes pride in the way he presents himself due to the watch and suit he is wearing. The next shot is of him wearing a white t-shirt along with a leather jacket on top, this is not the stereotypical style with an African American as they are normally seen wearing loose fitted hoodies and tracksuit pants. He then goes on to wearing a pair of white suit pants and a white shirt tucked in. The white could signify that he is angelic and pure, which is a contradiction as he is singing about an 'It Girl' which is about what he wants his girl to look like and act around him. The fact that the women is wearing black could show that even though she fits his description, and acts like he wants her to act, that she might not actually be good for him and could lead him astray. The female is wearing provocative clothing, along with class. As she is wearing a hat along with provocative lingerie showing off all aspects of her figure. She is also wearing a revealing maxi dress with a split up the side showing of her legs as she walks.