Friday, 16 December 2011
Evaluation (Updated)
In what ways does your media product use, develop or challenge forms and conventions of real media products?
First of all I am going to talk about in what ways does your media product use, develop or challenge forms and conventions of real media products. I don't think that my product develops or challenges any conventions of real media products. For the music video there have been a number of camera angles and locations used in the filiming which is used in actual music videos also at the top left hand corner of the video is a logo as if the music video was being played on a music channel. The video uses a circular narrative which is used in many videos. The video starts in black and white and ends in colour which shows that there has been a change. At the beginning of the video it is meant to be negative and by ending the video in colour it shows the message has become positive and then the camera pans up towards the sky which symbolises freedom. For my ancilary texts I have used several conventions that are used in real media products. For my advertisement I have included an image to catch the attention of anyone reading the magazine the advert would be placed in, the name of the artist is placed at the top and then at the bottom is the name of the album including which tracks are featured on the CD and the date it will be released. It includes things such as 'featuring the hit single Infidelity'. As for my digipak I have continued to use the same font which is used on the advertisement.
The CD includes many of the conventions that are included on actual albums such as a track list on the back which after it was decided the music video track would be called 'Infidelity' I tried to use similar terms for other tracks. The CD has copyright information on the bottom of it which is almost exactly the same to what is used on actual albums, I read the copyright information on several CDs and slightly altered it so that it would fit to my work.
How effective is the combination of your main product and ancillary texts?
I think that the combination of my main product and ancilary texts are quite effective. For both of my ancilary texts I have used black and white images and the start of the music video is in black and white therefore it creates a link between the two and shows continuity. I have used the same font for both of my ancilary texts and kept the same colours. The digipak features images from close by where the video was filmed so therefore I am able to link the video to the ancillary task through the images i have used.
What have you learnt from your audience feedback?
Audience feedback showed that for the filming of the video the camera should have been steadier in several scenes, this is because it was a handheld camera so maybe if we had used a tripod to sit the camera on then the filming would have been more steady and cause the video to look less amatuer. For me I believe that I spent more time on my digipak than my advertisement so I think that if I was to do it again I would improve on my advertisement to make it more eye catching, I put quite a bit of effort into my digipak to make it appealing to the target audience which was determined through questionnaires which also provided information on what the target audience like to see in music videos. The music video was originally going to be all in black and white however audience feedback showed that the audience like a way to be able to determine the goody from the baddy so by using light to represent the woman and ending the video bright when she walks away it was easy to determine the good from the bad in the video, I think this comes from childhood with being afraid of the dark and having a light on to feel safe.
How did you use media technologies in the construction and research, planning and evaluation stages?
Finally I am going to talk about how I used media technologies in the construction and research, planning and evaluation stages. Before we were able to produce the music video we had to research into story boards and produce our own story board, this was so we would be able to plan out and have a clear idea of how the music video would go. Some scenes ended up being cut from the video as there wasn't much time left, such scenes as the grave yard scene and the party scene were cut.To produce the music video we used a handheld video camera to film and to edit the video we used iMovie. The actual production of the video took a while as we had to shoot each scene several times by using different angles to see which looked best.
After filming was done we then had to edit the video which was done on iMovie, this involved removing the audio from clips, choosing which clip would be best in the video, adding transitions and cutting some clips so that the video didn't become too long and boring. We did research into several music videos to see how long scenes last and what kind of transitions are used so that our video would work with our piece of music.
Overall I am pleased with the final product and think that both of the ancilary texts (magazine advertisement and digipak) work well with the main product (the music video). If I'd had more time I think that the music video could have been made better by have a steadier camera and I could've improved my digipak by having an image of the artist on the front. Looking back at my research and planning I believe that I have been able to apply conventions of real media products quite well to my main product and both of my ancilary texts.
I tried to improve my ancillary tasks from my laptop at home, this included the digipak and advertisement poster. However after spending 2hrs+ improving each of them I then had issues saving them. They wouldn't save to any of the files used for blogger (JPEG's, GIF's and PNG's). Not only that, as I use a macbook when I did a compatibility check to see if I would be able to send it to a PC it said it wouldn't be compatible. I saved the file to a pen drive and tried it in both of my two other laptops which are both PCs however when it uploaded images etc were missing. The improvements included new images on the digipak and also an entirely new advertisement post which included more information on the CD and a new image and a new background.
First of all I am going to talk about in what ways does your media product use, develop or challenge forms and conventions of real media products. I don't think that my product develops or challenges any conventions of real media products. For the music video there have been a number of camera angles and locations used in the filiming which is used in actual music videos also at the top left hand corner of the video is a logo as if the music video was being played on a music channel. The video uses a circular narrative which is used in many videos. The video starts in black and white and ends in colour which shows that there has been a change. At the beginning of the video it is meant to be negative and by ending the video in colour it shows the message has become positive and then the camera pans up towards the sky which symbolises freedom. For my ancilary texts I have used several conventions that are used in real media products. For my advertisement I have included an image to catch the attention of anyone reading the magazine the advert would be placed in, the name of the artist is placed at the top and then at the bottom is the name of the album including which tracks are featured on the CD and the date it will be released. It includes things such as 'featuring the hit single Infidelity'. As for my digipak I have continued to use the same font which is used on the advertisement.
The CD includes many of the conventions that are included on actual albums such as a track list on the back which after it was decided the music video track would be called 'Infidelity' I tried to use similar terms for other tracks. The CD has copyright information on the bottom of it which is almost exactly the same to what is used on actual albums, I read the copyright information on several CDs and slightly altered it so that it would fit to my work.
How effective is the combination of your main product and ancillary texts?
I think that the combination of my main product and ancilary texts are quite effective. For both of my ancilary texts I have used black and white images and the start of the music video is in black and white therefore it creates a link between the two and shows continuity. I have used the same font for both of my ancilary texts and kept the same colours. The digipak features images from close by where the video was filmed so therefore I am able to link the video to the ancillary task through the images i have used.
What have you learnt from your audience feedback?
Audience feedback showed that for the filming of the video the camera should have been steadier in several scenes, this is because it was a handheld camera so maybe if we had used a tripod to sit the camera on then the filming would have been more steady and cause the video to look less amatuer. For me I believe that I spent more time on my digipak than my advertisement so I think that if I was to do it again I would improve on my advertisement to make it more eye catching, I put quite a bit of effort into my digipak to make it appealing to the target audience which was determined through questionnaires which also provided information on what the target audience like to see in music videos. The music video was originally going to be all in black and white however audience feedback showed that the audience like a way to be able to determine the goody from the baddy so by using light to represent the woman and ending the video bright when she walks away it was easy to determine the good from the bad in the video, I think this comes from childhood with being afraid of the dark and having a light on to feel safe.
How did you use media technologies in the construction and research, planning and evaluation stages?
Finally I am going to talk about how I used media technologies in the construction and research, planning and evaluation stages. Before we were able to produce the music video we had to research into story boards and produce our own story board, this was so we would be able to plan out and have a clear idea of how the music video would go. Some scenes ended up being cut from the video as there wasn't much time left, such scenes as the grave yard scene and the party scene were cut.To produce the music video we used a handheld video camera to film and to edit the video we used iMovie. The actual production of the video took a while as we had to shoot each scene several times by using different angles to see which looked best.
After filming was done we then had to edit the video which was done on iMovie, this involved removing the audio from clips, choosing which clip would be best in the video, adding transitions and cutting some clips so that the video didn't become too long and boring. We did research into several music videos to see how long scenes last and what kind of transitions are used so that our video would work with our piece of music.
Overall I am pleased with the final product and think that both of the ancilary texts (magazine advertisement and digipak) work well with the main product (the music video). If I'd had more time I think that the music video could have been made better by have a steadier camera and I could've improved my digipak by having an image of the artist on the front. Looking back at my research and planning I believe that I have been able to apply conventions of real media products quite well to my main product and both of my ancilary texts.
I tried to improve my ancillary tasks from my laptop at home, this included the digipak and advertisement poster. However after spending 2hrs+ improving each of them I then had issues saving them. They wouldn't save to any of the files used for blogger (JPEG's, GIF's and PNG's). Not only that, as I use a macbook when I did a compatibility check to see if I would be able to send it to a PC it said it wouldn't be compatible. I saved the file to a pen drive and tried it in both of my two other laptops which are both PCs however when it uploaded images etc were missing. The improvements included new images on the digipak and also an entirely new advertisement post which included more information on the CD and a new image and a new background.
Wednesday, 14 December 2011
DigiPak
The image above shows the inside of the digipak. In the center is the CD which is just one solid colour with the name of the artist 'Petunia and the Monsters' at the top and at the bottom is the name of the album 'Infidelity'. It also contains three images which will be seen when the digipak is opened up. The two images on either side of the CD are of the area outside the house which some scenes from the video were filmed & the image at the bottom is of the coast near where the video was filmed. On the bottom of the disk and on the back of the digipak is the copyright which reads 'An original sound recording made by Petunia and the Monsters. All trade marks and logos are protected. All rights reserved.©''.
The above image shows the outside of the digipak. The front of the album contains the artist name 'Petunia and the Monsters' at the top and at the bottom is the name of the album 'Infidelity'. The image at the bottom is upside down as it will be the right way up when it is all folded together. The back of the digipak contains a tracklist of 7 tracks then at the bottom again is the copyright information 'An original sound recording made by Petunia and the Monsters. All trade marks and logos are protected. All rights reserved.©''.
Tuesday, 6 December 2011
Magazine Advertisement (Updated)
Above is my original advertisement for the CD to be featured in a magazine.
Above is my improved magazine advertisement. I have fully explained in my evaluation the problems I encountered when trying to upload the complete advertisement.
DigiPak Ideas
Above is my drawing of one of my ideas for how the digipak should look. For this specific idea I took different ideas from a few digipaks to create my own idea. Overall I will be using four images for the digipak, 3 for the inside and one on the cover. The cover of the digipak will feature an image of the artist and then above that will be the name of the artist. This is the only digipak where I decided that the CD would be completely visible in the packaging. On the back of the digipak is information about the CD and the artist which is the same for all of my ideas.
This digipak was my second idea and I based it on the digipak for P!nk's Greatest Hits. For this digipak I would only be using two images, one on the inside and the other for the front. I havn't completely copied P!nk's Greatest Hits digipak as for the cover I'm going to place the artists name underneath the image on the cover. The back of the digipak will once again contain information on the artist and the digipak.
The above digipak is my third idea. I will be using four images for this digipak also, 3 will be on the inside and one on the cover. Again the back of the digipak will be one solid colour based on the theme I choose for the album and feature information on the artist and the digipak itself. This digipak also doesn't have the CD fully visible. Inside and in the middle of the digipak there will be the artists name in big lettering between the two images of the artist. The front cover will have the artists name on the top of the album.
Friday, 18 November 2011
Poster Advertisement For CD Release
This was a poster that was released to promote Rihanna's 2010 album 'Loud'. The poster contains an image of Rihanna which was used for the album cover with text underneath. The text contains the artist's name 'Rihanna' the information about the album & then in the same font & colour it has the album name 'Loud'.
The text underneath Rihanna’s name reads in white ‘The New Album’ it then has the albums name and then more information about the album also in white ‘Featuring the #1 Hit. Only Girl in the World’ & then underneath that is the release date ‘Coming November 16th, 2010’. The poster was universal and used around the world.
The poster contains all necessary information about the album release, there is no indication of price on the poster as different shops will have different prices & this kind of poster will be displayed in bus shelters & billboards, posters that are placed in shop windows will have that shops logo on the poster & show a price for the CD to try and attract customers.
Here is the poster advertisement for the 2011 release of Lady Gaga's album 'Born This Way'. The poster doesn't contain much information however the album still went to #1 in over 20 countries. The poster contains a black and white image of Lady Gaga's face with prosthetics on her cheeks & forehead. The poster then has in big red lettering the word 'Gaga' with the release date over it reading '5.23.11'. Between the numbers in the date are crosses which were used in the title of her previous album 'The Fame Monster'. I think this was used to create a slight familiarity as in interviews she was saying her album would be very different to previous work.
Thursday, 20 October 2011
Narrative Theory in Relation to Our Product.
Todorov:
Start - Equilibrium- the 2 main characters (male and female) are in a very loving relationship, they are happy with one another having no problems.
Disruption 1- The main character (male) doesn't show the other main character (female) any attention or love. This pushes her away and makes her feel upset and lonely.
Disruption 2- The main character (male) cheats on the main character (female)
Resolution - There isn't much of a resolution within our music video, although the main character's (female) friends help her and get her through the cheating, by giving her support and reassurance. The ending of our music video is a cliff hanger leaving our audience to make the ending of the story, keeping them hooked and interested.
Vladamir Prop:
Princess- Main character (female) - Annabelle
Villain 1- Main character (male) - Jack
Villain 2- The lover (female) - Cece
Helpers - Main character (female) - Friends
Not a lot associated with the Prop theory but there is still a small amount.
Levi - Strauss:
Main Character (female) - Annabelle: Good innocent. This is shown in costumes; she will be wearing angelic colours such as whites, blues, and light pinks.
Main Character (Male) – Jack: Non supportive. He will be pushing her away. He will be wearing blacks, reds and dark blues to show this.
Home wrecker – Cece: Promiscuous and Devilish. This will be shown in her costumes. She will be wearing Red and Black.
Friends: Supportive and always nice. They will be shown in angelic clothing, light pinks, blues and white.
Start - Equilibrium- the 2 main characters (male and female) are in a very loving relationship, they are happy with one another having no problems.
Disruption 1- The main character (male) doesn't show the other main character (female) any attention or love. This pushes her away and makes her feel upset and lonely.
Disruption 2- The main character (male) cheats on the main character (female)
Resolution - There isn't much of a resolution within our music video, although the main character's (female) friends help her and get her through the cheating, by giving her support and reassurance. The ending of our music video is a cliff hanger leaving our audience to make the ending of the story, keeping them hooked and interested.
Vladamir Prop:
Princess- Main character (female) - Annabelle
Villain 1- Main character (male) - Jack
Villain 2- The lover (female) - Cece
Helpers - Main character (female) - Friends
Not a lot associated with the Prop theory but there is still a small amount.
Levi - Strauss:
Main Character (female) - Annabelle: Good innocent. This is shown in costumes; she will be wearing angelic colours such as whites, blues, and light pinks.
Main Character (Male) – Jack: Non supportive. He will be pushing her away. He will be wearing blacks, reds and dark blues to show this.
Home wrecker – Cece: Promiscuous and Devilish. This will be shown in her costumes. She will be wearing Red and Black.
Friends: Supportive and always nice. They will be shown in angelic clothing, light pinks, blues and white.
Barthes:
Action: We think that the main character (male- Jack) is phoning main character (female- Annabelle) but really he is calling his lover (Cece)
Semics: Outfits, colours, props, body language and facial expressions
Enigma: What happened after the end? What will happen at the party? This keeps the audience guessing and allows them to make the story up.
Cultural: Stereotypically in a bad relationship which is the boys fault.
Symbolic: Innocent female vs male Character and innocent female vs
promiscuous female.
Semics: Outfits, colours, props, body language and facial expressions
Enigma: What happened after the end? What will happen at the party? This keeps the audience guessing and allows them to make the story up.
Cultural: Stereotypically in a bad relationship which is the boys fault.
Symbolic: Innocent female vs male Character and innocent female vs
promiscuous female.
Subscribe to:
Posts (Atom)